All posts tagged: Luxury jewellery boucheron ceo Helene Poulit Duquesne

Interview with Boucheron CEO Helene Poulit-Duquesne – CNA Luxury

Interview with Boucheron CEO Helene Poulit-Duquesne – CNA Luxury

We had an internal team discussion about this because we only had one collection a year [before], and I felt it had to be a brand statement; we needed to show our creativity and innovation. But the commercial people said that [the designs were] too innovative, too creative, and too difficult to sell. So, at some point, I said I wanted to separate the two collections. For [Histoire de Style in] January, I asked Claire [Choisne, artistic director of Boucheron] to cast a fresh eye on our archives – more about classics and big stones, etc. – and I told her, for this collection, she had no KPIs regarding press coverage. But I told the commercial director that his KPI was to sell all of the pieces. Then, for Carte Blanche in July, Claire had total freedom, but she had maximum KPIs in terms of press. Then, I told the commercial director if he didn’t sell any of these pieces, I didn’t care. One year later, we discovered that we sold all the pieces from …