All posts tagged: Loyal listeners

‘Ken Bruce effect’ continues as BBC radio is the biggest loser

‘Ken Bruce effect’ continues as BBC radio is the biggest loser

Ken Bruce has helped Greatest Hits Radio to 6.75m listeners – Jonathan Brady/PA Wire BBC radio suffered a wholesale decline last year while Greatest Hits Radio added 2.8 million listeners thanks to the “Ken Bruce effect”. Radio 2 and Radio 4 each lost about one million listeners, with the latter down by almost 10 per cent. Radio 1, Radio 3 and Radio 5 Live also registered losses, as did the World Service. BBC local radio, which has undergone a series of cuts and mergers in the past year, lost 793,000 listeners. However, the BBC’s losses appear to be commercial radio’s gain. When Ken Bruce announced that he was quitting Radio 2 for Greatest Hits Radio, the commercial station had 3.97 million listeners. Loyal listeners who followed him to his new home appear to have stayed for the station’s other output. The Greatest Hits audience has risen to 6.75 million, according to the latest figures from the industry body Rajar. Bruce’s mid-morning audience is up by 117 per cent to 3.8 million listeners, while the drivetime …