All posts tagged: low-alcohol-beverage industry

Of Course America Fell for Liquid Death

Of Course America Fell for Liquid Death

When you think about it, the business of bottled water is pretty odd. What other industry produces billions in revenue selling something that almost everyone in America—with some notable and appalling exceptions—can get basically for free? Almost every brand claims in one way or another to be the purest or best-tasting or most luxurious, but very little distinguishes Poland Spring from Aquafina or Dasani or Evian. And then there is Liquid Death. The company sells its water in tallboy cans branded with its over-the-top name, more over-the-top melting-skull logo, and even more over-the-top slogan: “Murder your thirst.” Liquid Death feels more like an absurd stunt than a real company, but it’s no joke. You can find its products on the shelves at Target, 7-Eleven, Walmart, and Whole Foods. After the great success of its plain canned water, it has branched out into iced tea and seltzer, with flavors such as Mango Chainsaw, Berry It Alive, and Dead Billionaire (its take on an Arnold Palmer). On Monday, Bloomberg reported that the company is now valued at …