All posts tagged: loss.Pop titans of the early 2010s

Taylor Swift’s Tinder Masterpiece – The Atlantic

Taylor Swift’s Tinder Masterpiece – The Atlantic

Taylor Swift’s 1989 reminds me of 2014, the year of its release, which is to say that it reminds me of Tinder. That’s when the dating app, founded two years earlier, settled into ultra-popularity: It was logging 1 billion “swipes” a day as singles smudged their thumbs over pictures of strangers, judging and being judged. Tinder turned the classic, nervous thrill of the dating experience into a game, one that millions of people could play at once. Then, with uncanny timing, Swift released an album all about fun and flaky romance, helping listeners bounce along to their next potential rejection. The enduring success of Swift’s fifth album—now out as a rerecorded Taylor’s Version—makes it easy to forget how perfectly it fit a particular cultural moment. Marketed as her full turn from country to “official pop,” it incorporated the synthetic sounds of her titular birth year and the tried-and-true melodic tricks of the producers Max Martin and Shellback. With 12.3 million units sold and three Hot 100 No. 1 hits (“Shake It Off,” “Blank Space,” and …