All posts tagged: LOréal

The Drugstore Makeup Used By Celebrities: L’Oreal, Revlon, Maybelline

The Drugstore Makeup Used By Celebrities: L’Oreal, Revlon, Maybelline

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. We love designer beauty as much as the next person, but your everyday drugstore product can be just as good, if not better. And there’s no superior way to uncover the best of affordable beauty than by looking at red carpet picks from A-listers and their makeup artists. The 2024 Met Gala was the ideal case study. First off, the makeup had to look flawless in real life. Secondly, and arguably most importantly, it had to photograph well. Plus, it needed to last. From L’Oreal to Revlon, the biggest stars certainly didn’t shy away from bargain beauty. In fact, both Madelyn Cline and Ashley Graham wore full faces of Revlon, and Elle Fanning, Kendall Jenner and Camila Cabello all used the same L’Oreal highlighting skin tint to achieve dewy perfection. Whether you’re looking for full coverage glam or neutral staples to add to your everyday routine, here are the tried-and-true drugstore beauty …

L’Oréal unveils AirLight Pro hair dryer that adjusts to your hair type

L’Oréal unveils AirLight Pro hair dryer that adjusts to your hair type

Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here. L’Oréal Groupe unveiled AirLight Pro, a sustainable hair dryer that can adjust to the type of hair it’s drying. L’Oréal Groupe CEO Nicolas Hieronimus made the announcement in a keynote speech today CES 2024, introducing the AirLight Pro as a state-of-the-art hair drying tool that marries cutting-edge technology with a commitment to hair health and environmental sustainability. Hieronimus’ opening keynote was historic as it marked the first-ever CES keynote by a beauty company. The product is backed by 150 patents — not bad for a non-tech company that is 115 years old. But that’s the nature of technology’s broad reach these days, where non-tech companies are leading with technology products and the tech itself fades into the woodwork. AirLight Pro, developed in collaboration with Zuvi, a hardware startup founded by experts in drone engineering and science, boasts a blend of infrared-light technology and high-speed wind to revolutionize hair drying. The tool promises …