All posts tagged: longtime media-industry analyst

What was that Super Bowl ad even selling?

What was that Super Bowl ad even selling?

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Celebrities were all over last night’s Super Bowl ads. Did the stars overpower the brands they were supposed to be selling? First, here are three new stories from The Atlantic: Promoting the Promoters Many of last night’s Super Bowl ad breaks seemed to double as promotions for celebrities. An ad that focused on how Christopher Walken talks was immediately followed by an ad about how Arnold Schwarzenegger talks, but the products being hawked (in Walken’s case, BMW, and in Schwarzenegger’s case, State Farm) were almost incidental. And Beyoncé, of course, appeared in an ad for Verizon that was effectively a plug for her upcoming album. The share of big-game commercials featuring celebrities has gone up dramatically over the past decade. Celebrity cameos tend to be a safe bet with viewers, and advertisers seemed especially cautious this year. The Super …