All posts tagged: Longer videos

The Internet Is Being Ruined by Bloated Junk

The Internet Is Being Ruined by Bloated Junk

We live in the age of the short attention span. And yet: Finding a recipe in a blog post requires first scrolling past a novella detailing the chef’s personal experience with the dish. Streaming shows run long, dragging into feature-film territory. Episodes of The Joe Rogan Experience podcast are sometimes longer than Avatar. Even platforms once known for short-form media are stretching the limits: Gone are the days of the 280-character tweet; on X, a user can now pay extra to post up to 25,000 characters (this article, for comparison, is under 6,000). YouTube videos once had a hard cap at 10 minutes long; now they can (and do) reach 12 hours. Even TikTok is going long, reportedly testing a new limit of up to 15 minutes for some creators. Surely some of this is born of genuine audience interest. Length, after all, is sometimes associated with quality. Reading all 1,000-odd pages of Infinite Jest, or watching all three hours of Oppenheimer, is considered a worthwhile accomplishment in a way that watching a 60-second TikTok …