Make mine a latte: coffee shades spill from TikTok into fashion mainstream | Fashion
When does a style trend on social media make the leap to mainstream fashion movement? In the case of “latte fashion”, it’s the adoption by Hollywood A-listers, as well as a heavy presence on every street, bus and cafe – and on the catwalk. Latte fashion – the outfit dominance, sometimes even head to toe, of coffee shades, from beige to taupe to darker browns – has its roots in beauty influencers on TikTok reviving the kind of tan foundation and copious bronzer that saturated the early noughties. “It’s warm, milky and effortless”, was how #BeautyTok personality Rachel Rigler described the term she coined and the look she helped re-popularise. Since then, coffee has spilt over sartorially. The actor Jennifer Lawrence was spotted lunching with Phoebe Waller-Bridge wearing an oversize beige wool car coat from the Row; tan wide-leg, high-waisted trousers; and a cream, tucked, silk shirt. Elsewhere, the Princess of Wales attended a charity engagement in a caramel-tone Roland Mouret suit with a flared leg. Meghan Markle – a long-term investor in an actual …
