All posts tagged: lane

Superdry heads to the fast lane with Formula E sponsorship

Superdry heads to the fast lane with Formula E sponsorship

Envision Racing has announced a multi-year partnership with Cheltenham-headquartered fashion brand Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the unique opportunity to showcase that more considered choices can be both fashionable and an aspirational statement of intent. Superdry is on a journey to transform the world of fashion, working to minimise its environmental impact. By partnering with Silverstone-based Envision Racing, Superdry says it is putting a stake in the ground, and committing to make fashion a statement for good, in a partnership that will allow both brands to collaborate and learn from each other, while driving impactful change within their respective fields. The kit created by Superdry includes product made from sustainable materials, including Organic Cotton shirts that preserves soil and reduces water consumption. The kit will be worn by the Envision Racing team as they set out to defend their …

Staying in the fast lane: how Confused.com is leveraging AI and cloud technology to improve customer experiences | Innovate with Azure

Staying in the fast lane: how Confused.com is leveraging AI and cloud technology to improve customer experiences | Innovate with Azure

A pioneer in the insurance comparison industry, today, Confused.com serves millions of consumers a year, helping them find the best prices to protect the things they love, power their homes and finance big purchases. At a time of rising living costs and economic uncertainty, consumers are increasingly seeking informed, trusted advice that enables them to make confident financial decisions. According to Mintel, 73% of UK adults have used a financial comparison website within the past year as they strive to find the best deals on financial products quickly and easily. In such an aggressive and fast-moving sector, Confused.com must continually deliver a superior customer experience to maintain its competitive edge. This relies on understanding exactly what customers need and why, to ease anxiety so often associated with financial decisions. Being truly customer-centric is reliant on optimising data, as Nick Sharp, director of data and technology, Confused.com, explains: “Delivering a seamless customer journey, enabling real-time interactions, personalised experiences, and offering a range of tooling beyond the price comparison itself is all about being data-led. It’s about …

The left lane on a motorway is for the virtuous and the good. That’s why I love it | Adrian Chiles

“Don’t hog the middle lane,” beseeched motorway signs all over the UK last weekend, at least on the sections of the M1, M42, M5 and M40 I had the pleasure of using. Lane discipline is a particular thing for particular people. I’m most definitely one of those people. I’ll keep to the left-hand lane so assiduously that if it was a contest I’d undoubtedly be in contention for the title. Proceeding along a quiet motorway at a stately 70mph, I will move into the middle lane only to overtake, before neatly slotting back into the left-hand lane. For this is the lane of the worthy, the disciplined, the considerate. It is the lane of the good. Perhaps, during my time in the middle lane, I will notice another vehicle ahead in the left lane that I will also soon have cause to overtake. If this good soul is hundreds of metres away, I will, of course, return to the left lane, even though I know I will soon have to move out of it again …