Superdry heads to the fast lane with Formula E sponsorship
Envision Racing has announced a multi-year partnership with Cheltenham-headquartered fashion brand Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the unique opportunity to showcase that more considered choices can be both fashionable and an aspirational statement of intent. Superdry is on a journey to transform the world of fashion, working to minimise its environmental impact. By partnering with Silverstone-based Envision Racing, Superdry says it is putting a stake in the ground, and committing to make fashion a statement for good, in a partnership that will allow both brands to collaborate and learn from each other, while driving impactful change within their respective fields. The kit created by Superdry includes product made from sustainable materials, including Organic Cotton shirts that preserves soil and reduces water consumption. The kit will be worn by the Envision Racing team as they set out to defend their …