All posts tagged: kind of screen

If Online Ads Feel More Annoying, It’s Because They Are

If Online Ads Feel More Annoying, It’s Because They Are

[ad_1] These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show or movie from Amazon Prime. Even if I do manage to navigate away in time, I still have to scroll past an ad for, say, toothpaste. Only then can I access the entertainment I actually want to watch, typically on a once-ad-free streaming service that is now … showing ads. This advertising assault—one that’s particularly acute when my cat attacks the remote at 4 a.m. and interrupts my sleep with a trailer for an explosive thriller—wasn’t as invasive when I purchased the TV three years ago. Online advertising is similarly exhausting whether you’re using a smart TV, phone, laptop, or really any other kind of screen. My fitness and nutrition app advertises Eggo waffles as I input my smoothie, my friends are enduring ads in exchange for swipes on dating apps, and when I do go searching for something to buy, it comes …