All posts tagged: historic Manhattan restaurant

What Campbell Wants With a Premium Sauce Brand

What Campbell Wants With a Premium Sauce Brand

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Rao’s sauce is worth billions of dollars—at least according to Campbell Soup, which just acquired its parent company. The sauce’s high price point may be key to its success. First, here are four new stories from The Atlantic: A Sauce Boss The year I graduated from college, I told everyone that my favorite food was marinara sauce (an upgrade from my middle-school response of “black pepper”). So it was a revelation when, during that period, I discovered Rao’s on the shelves of my local grocery stores. Though at first I was reluctant to pay for it—a jar retails at about $8—I soon found I could not live without it. The sauce just tasted so much better to me than the cheaper options, or my homemade versions. I have stuck with it: At this moment, I have three jars of …