Hipstamatic is back. Actually, the one-time Instagram rival and iPhone camera app maker never really left. During its decade-plus existence, the company rolled out variations on its original concept, like its quirky Hipstamatic X for analog photography lovers while also maintaining Hipstamatic Classic, one of the first apps to receive Apple’s “App of the Year” award. But now, amid user complaints over the current state of Instagram, Hipstamatic is returning to the App Store today with a relaunch of its social network for iPhone photography enthusiasts. Its arrival comes as a growing number of Instagram users have expressed frustration with the overly cluttered Meta-owned app, as well as with Instagram’s focus on chasing TikTok with Reels, its algorithmic feed that diverts them from friends’ updates, unwanted recommendations and ads, and its push to have users follow creators and brands instead of people they know. These problems became so bad that last year, even Instagram’s own self-appointed royalty — Kim Kardashian and sister Kylie Jenner —  criticized the app’s new direction, leading to a temporary rollback …