All posts tagged: headup

BMW reimagines the head-up display

BMW reimagines the head-up display

At CES, BMW today unveiled its new i Vision Dee concept car, an E Ink-clad four-door sedan that can shift colors on demand. Why ‘Dee,’ you surely ask? It stands for Digital Emotional Experience. We’ll leave it at that, but what matters here is that it’s BMW’s platform for showing off its new head-up display, which is all about giving drivers a choice of how much augmented reality they want to see as they drive. Using a five-step selection, drivers can choose if they only want to see driving-related information or if they want to add data from their communications systems, an augmented reality project or a completely virtual experience with blacked-out windows (while driving autonomously). Image Credits: BMW Obviously, this is a concept and I don’t think we’ll see people lounge and play VR racing games in their car while their autonomous chauffeur handles the mundane task of driving them to their next meeting. But BMW also says that some of this technology will make it into production in its ‘Neue Klasse’ — its …