Pandemic pivot sees sparkling sales for Hampshire’s Brush Baby
Dominique Tillen’s move online during lockdown saw sales at child toothbrush retailer Brush Baby shine The pandemic was make-or break for many South East firms with markets and distribution channels closing overnight once the country entered the first pandemic lockdown. When the dust settled, however, many made successful and lasting changes in the way that they sold their products and Dominique Tillen of Hampshire-based Brush Baby was no different. The company’s growth had followed a steady growth trajectory, hitting the £1m turnover milestone in 2017, however it was a key pivot made during Covid that accelerated Brush Baby’s progress. The firm now has a turnover of £4m a year and employs 15 people in the market town of Alresford. Dominique said: “Between 2020 and 2021, we grew by 43 per cent and that was during Covid when we switched the business to online. “We heavily focused on Amazon as our retailers had all shut down which was pivotal for us. “We had to pivot very quickly and we brought in an Amazon expert who has …