All posts tagged: Gymwear

Worcestershire’s Silverback Gymwear secures £650k investment

Worcestershire’s Silverback Gymwear secures £650k investment

A Worcestershire-based ecommerce gym wear brand has received a £650,000 investment from the Midlands Engine Investment Fund (MEIF). Silverback Gymwear focuses on the strongman, strongwoman and strength sports markets, with 30,000 returning customers – from professional athletes to avid gym goers. Its latest standalone product range, Fortis, was co-developed with Britain’s Strongest Man, Adam Bishop, and will see the business expand into other areas including professional rugby and MMA. Richard Gardener, founder of Silverback Gymwear, said: “The next stage in the development of our range is an incredibly exciting one as we branch out into more sports and interests at all levels of competition. Hear the latest insights from property experts on The Business Magazine’s new podcast “We’ll be releasing new products that are industry leading, accredited and used in top competitions, all utilising designs that are much more user-friendly than current alternatives.” The MEIF funding – provided by The FSE Group Debt Finance Fund and backed by the Recovery Loan Scheme – will enable to team to create 12 new positions, fund a move to …