All posts tagged: GTM

Why most GTM slides suck — and how to fix them

Why most GTM slides suck — and how to fix them

Igor Shaverskyi Contributor A finance nerd with a decade of experience across various industries, Igor Shaverskyi is a partner at Waveup, where he helps startups fulfill their growth potential. In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has been mishandled or skipped altogether. As you might guess, these decks don’t get funded quickly. Your GTM motion is imperative for investors, especially during the early stages. From pre-seed to later stages, investors strongly care about three things: The quality of your founder/team. The size of your market/opportunity. The effectiveness of your execution strategy. The last one is heavily dependent on an innovative, believable go-to-market approach. Here, investors want evidence that you know how to launch your product and boost your growth fast, ideally with minimal investments. Long gone are the times of “growth at all costs” and “spray and pray” marketing tactics. In 2024, VCs will seek a concrete operational …