ChatGPT Ghibli Trend Weaponizes ‘Harmlessness’ to Manufacture Consent
In late March, OpenAI CEO Sam Altman announced that the company’s flagship AI platform, ChatGPT, could produce high-quality images under its new version GPT-4o. Within hours, a Seattle software engineer used the new capabilities to transform a family photo into the style of Studio Ghibli films like Howl’s Moving Castle, Princess Mononoke, and Spirited Away. The trend quickly went viral, with Altman and other OpenAI staffers posting Ghiblified images. As users overloaded OpenAI servers conjuring up these images, the platform gained a million new users within an hour, eventually pushing the platform past 150 million users. By March 27, the White House, the Israel Defense Forces, and India’s civic engagement platform had all jumped on the trend to post Ghiblified propaganda on X. But all users posting Ghibli images—whether they realized it or not—were participating in propaganda. Related Articles While the term propaganda tends to conjure images of George Orwell’s 1984 or the graphic posters of Hitler’s Third Reich, propaganda in the 21st century operates differently. As political scientist Dmitry Chernobrov wrote recently, in the …