Autotrader is one site hit by ICO ruling on cookies The UK Information Commissioner’s Office will require all news publishers doing business in Britain to display a “reject all cookies” button that is “as easily” used as the “accept all” option on most sites. The ICO stepped up its action around “reject all” after investigating the top 50 websites in the UK last year. That investigation, named Operation Cobar, found “instances in which organisations have automatically opted-in individuals into marketing/personalisation/tracking cookies” when they should not have, the ICO said in response to a Freedom of Information Act request. Among the offenders were Autotrader, The Daily Mail, LadBible, Netflix, and The Guardian, the ICO said. The Mail declined to comment. The Guardian said it was “always working with its consent management platform to provide greater transparency to its users on how the cookie banner operates”. Autotrader confirmed it has since added a “reject all” button. Other publishers named by the ICO did not respond to a request for comment. In response to the ICO, publishers seem …