Gatik’s Gautam Narang on the importance of knowing your customer
Gatik is something of an outlier in the autonomous vehicle space. Whereas most companies are either trying to scale robotaxis or commercialize long-haul self-driving with Class 8 trucks, Gatik is more focused on smaller box trucks and middle-mile logistics. Gatik CEO and co-founder Gautam Narang said there are two main reasons behind this go-to-market strategy. First, an autonomous solution for middle-mile logistics solves specific customer problems. Second, it’s a solution that can be deployed at scale, with no driver behind the wheel today — not in five years. Gatik is the third company that Narang and his brother, Arjun, founded together. Their first company was in Delhi, India, a medical robotics startup that focused on the rehabilitation of stroke patients using robotic arms. The problem was that labor is cheap in India, and rehab centers and hospitals didn’t see the need for an expensive and unsociable robotic arm when they could hire nurses. Narang said he and his brother took that lesson to heart and decided not to create technology for technology’s sake, but rather …