New European+LatAm VC fund Boost Capital Partners takes aim at startups with games-level UX
Boost Capital Partners is the name of a new European + LatAm VC fund which aims to focus on startups with a focus on user experience. The London-based VC has hit its first close of $35 million, with a target of $40 million. It’s been founded by Alvaro Alvarez del Rio, who has backed around 100 companies at or before seed stage including Deliveroo, Supercell, Zencargo, Hutch Games and Tenor. Alvarez del Rio says he plans to look for companies which can bring a “gaming experience to products” and create that virtuous circle of engagement which these kinds of companies can prong to products. It’s worthy of note that he was formerly a partner at Swordfish Investments and at Initial Capital which backed games giant Supercell. Speaking to TechCrunch over an email exhange, Alvarez del Rio said: “I decided to raise a fund to help founders that are digitising real-economy industries create gaming-level user experiences (acquiring, engaging, retaining and monetising user bases) to improve lives and achieve better outcomes.” Ignacio Monereo and Pablo Morenes, are the …