Levi’s and JJJJound Are Focused, in Their Lane, and Flourishing
Levi’s is on a collaborative hot streak. Fresh off a completely sold-out, delightfully bonkers tie-up with Kiko Kostadinov, the first name in denim is back at it again, this time tapping the good folks at JJJJound to apply their trademark sensibilities to a 10-piece assortment of jeans, tees, jackets and accessories, all of it available right this very moment. (And probably not much longer.) Levi’s x JJJJound Plaid Shirt Levi’s x JJJJound Suede Coach Jacket In case you were wondering, the duo’s second-ever collaboration hits, and hits hard. And it does so in exactly the subtle, perplexingly simple way that has made JJJJound one of the most coveted collaborators of the internet era. A large degree of that reputation is due to the Canadian brand’s ability to tweak instantly recognizable designs just enough to render them new—inspiring no small amount of buzz in the process. Levi’s x JJJJound 501 ’93 Jeans Levi’s x JJJJound 501 ’93 Jeans The Levi’s 1993 501s, for example, are available in three blink-and-you’ll-miss-it shades of black that whisper at their …