A Waitrose billboard erected in a wonky fashion as a marketing stunt was fenced off by council staff amid public safety fears. The retailer erected an askew billboard on Lindore Road, in Wandsworth, south-west London, in a nod to its falling prices. The billboard, depicting a downwards arrow flanked either side by food items, was accompanied bytext that read: “Well, this is good – new lower prices on hundreds of your favourites.” While the message to customers was that prices were on the way down, this did not translate across the board, with public concern prompting Wandsworth council to erect fencing around the billboard. The move provoked a lighthearted reaction from the retailer on X. In a post, which tagged the council, it said: “Thanks for the swift action but while our prices are falling rapidly, our billboard certainly isn’t!” In a separate post to the official Specsavers X account, Waitrose asked: “One for you guys?” The council confirmed to the Guardian on Saturday that the barriers had since been removed. A council spokesperson said: …