Envisics raises $50M at a $500M valuation for its in-car holographic tech
The automotive industry is starting to show some signs of recovery after a big contraction during the Covid-19 pandemic, and carmakers planning for the next five years are looking at what new features might help them eek out more sales. Envisics — a U.K. startup that designs holographic in-car technology that projects navigation, safety alerts and other data on the inside of the windscreen (commonly described as heads-up display, or HUD) — is today announcing $50 million in funding, as it vies to be a part of that conversation. The funds will be used both to carry out work with current customers on Envisics’ existing holographic technology, with customers including GM; and to continue developing the next generation of the platform, which Dr. Jamieson Christmas, the founder and CEO, says come in a smaller form factor that will make it possible to build into cars of all sizes (and price points), and with more enhanced video capabilities. “Our next-generation technology unlocks much more of the holographic potential,” he said in an interview. “We really are on …