NIP Group partners with Abu Dhabi on gaming and esports in $40M deal
NIP Group, digital entertainment company, said it has partnered with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi. The five-year agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to $40 million over a four-year period. The news was announced last week and I just did an interview with Hicham Chahine, co-CEO of NIP Group, to talk about the details. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management. The NIP Group’s eStar event in China. Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide. …