All posts tagged: Despicable Me

Nikola Jokic Despicable Me 4 Ad Campaign Sees NBA Star Dress Like Gru

Nikola Jokic Despicable Me 4 Ad Campaign Sees NBA Star Dress Like Gru

[ad_1] In 2022, flocks of teenagers flocked to cinemas dressed in suits and tuxedos, there to see and celebrate the Illumination film Minions: The Rise of Gru. It was part of a trend, apparently developed organically, called #GentleMinions, of young fans celebrating (some, perhaps ironically) the film franchise they grew up with. Universal, which distributed the film, was, suffice it to say, thrilled, and the film ultimately delivered more than $939 million at the box office. This year, Illumination has another film in the franchise hitting theaters, Despicable Me 4, and the studio is once again betting on a dose of social media virality to kickstart its campaign, turning to an athlete known as “The Joker.” On Saturday, Nikola Jokić, the star NBA center for the Denver Nuggets, arrived for the team’s playoff game against the Los Angeles Lakers dressed suspiciously like Gru, the franchise’s protagonist. It quickly went viral, with memes and jokes all over TikTok, X, Instagram and other platforms. “I love the guy and I love the cartoon,” Jokić told reporters after …

‘Despicable Me 4’ Casts Will Ferrell and Sofia Vergara

‘Despicable Me 4’ Casts Will Ferrell and Sofia Vergara

[ad_1] Gru is getting a gaggle of new friends and foes. Illumination and Universal revealed the full cast of Despicable Me 4 when airing a trailer spot for the animated summer tentpole during Sunday’s showdown between the Kansas City Chiefs and Baltimore Ravens AFC championship game. The studio also released details of the plot for the first time. Franchise newcomers include Will Ferrell, Sofia Vergara, Joey King, Stephen Colbert, Saturday Night Live‘s Chloe Fineman and newcomer Madison Poland, who plays one of Gru’s (Steve Carell) daughters. Pierre Coffin, Kristen Wiig, Miranda Cosgrove, Dana Gaier and Steve Coogan are among those returning to the ranks of the voice cast. This time out, the Carell-voiced Gru and his three girls welcome a new member to the family who is intent on tormenting his dad. At the same time, Gru faces a new nemesis in Maxime Le Mal (Ferrell) and his girlfriend (Vergara) and must go on the run. The upcoming movie — which hits theaters on July 3 — is a sequel to 2017’s Despicable Me 3 …