Jumia quit food delivery because of deep-pocketed ‘aggressive’ rivals, CEO says
Last week, pan-African e-commerce platform Jumia said it was discontinuing its food delivery service, Jumia Food. According to the company, its food delivery business didn’t align with the current operational landscape and prevailing macroeconomic conditions in the seven markets, including Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Ivory Coast. As a result, Jumia Food will cease to exist across these markets by month’s end. Jumia has been cutting costs since new management took over this time last year and numbers show that the e-commerce has made immense progress on that front. Year-to-date, Jumia’s adjusted EBITDA loss stands at $61 million, down by 61% from the first nine months of 2022; the company is projecting not to exceed $90 million by year’s end. So far, Jumia has suspended its first-party grocery offering, logistics-as-a-service and food delivery operations in specific markets where economic viability was deemed unsustainable. However, of all the streamlining efforts, its exit from the food delivery business across seven markets was the most unexpected. Jumia Food comprised approximately 11% of the company’s gross merchandise …