Xbox boss Phil Spencer says Gen Z market research has led to Xbox business decisions
Phil Spencer, the Chief Executive Officer (CEO) of Microsoft Gaming believes that the habits of Gen Z individuals have led to the recent business decisions by the company. Speaking in an interview with Polygon, Spencer would explain the moves by the gaming arm of Microsoft and give perspective to the ‘pivot’ that the company has made in making as many games as possible multiplatform and cross-device compatible. Xbox Chief explains business pivot Spencer has had a busy 2024 so far and at the first-ever Xbox partner preview, he laid out some of the cross-platform decisions by Microsoft such as HiFi Rush, Starfield, and a host of other titles leaping to rival PlayStation. “I will say, every decision we make today and tomorrow is for the better of Xbox,” Spencer would candidly approach the moves made by the gaming company. “I know sometimes things get weaponized, that there’s some evil in the background that’s making us do things — ‘Phil hates exclusives and that’s why we’re like PlayStation and Switch now.’ Every decision we make is …