“Electrolytes equal mouth success.” Real Is Fake This year’s Super Bowl is less than a week away, and advertisers are stumbling over each other to get as much time in the limelight as they can. Some are jumping the gun and have released their game time commercial early, including the Coca-Cola-owned sports drink brand Bodyarmor — which has used nausea-inducing generative AI to make an arguably lukewarm point about offering its customers a “real” product. “Electrolytes equal mouth success,” a robotic voiceover says over clips of morphing body parts, a floating radioactive sports drink merging with an athlete’s mouth, and a gigantic pulsating jug of Gatorade that explodes over a sea of undulating faces. “Artificial flavor, optimized for victory times,” the disembodied voice adds. Unearthly Valley The spot, titled “Field of Fake,” is a conspicuous attempt to shoehorn a message about the company’s sports drink offering “real hydration” while also riffing on the trend of stomach-churning AI-generated ads. The clip was “generated using GenAI video and audio pipeline, finished with traditional VFX and supplemented with …