All posts tagged: CMO

Twitch’s CMO says competition from rival platforms is good for creators

Twitch’s CMO says competition from rival platforms is good for creators

Though attendees grumbled about Las Vegas as a city, the community sentiment at this year’s TwitchCon was notably more optimistic than it was at last year’s convention. TwitchCon 2023 closed out a tense year for the platform, which was punctuated by rounds of layoffs, unpopular policy decisions and the sting of competitors poaching major streamers with glitzy non-exclusive deals and more favorable revenue splits. Twitch managed to mend its fraught relationship with its community by walking back several controversial policy decisions in the months leading up to TwitchCon.  During the event’s opening ceremony, the company offered an olive branch to its streamers by announcing that it would allow simulcasting to any other livestreaming service.  Simulcasting, or streaming on Twitch and any of its rival platforms at the same time, was banned for much of the platform’s history. Partners were forbidden from streaming to any rival platform, like YouTube or Facebook, until Twitch lifted its exclusivity clause last year. The platform also lifted restrictions on simulcasting for mobile short-form video platforms, like Instagram and TikTok, last …