All posts tagged: burrito

Chipotle’s Burrito Vault digital game offers M sweepstakes

Chipotle’s Burrito Vault digital game offers $1M sweepstakes

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.  Chipotle Mexican Grill announced today a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes redeemable exclusively on National Burrito Day, April 4. Starting at 12 p.m. Pacific today, fans were able to access the Burrito Vault game by visiting www.unlockburritoday.com. The brand challenged fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes were available for the first 50,000 today and they were all claimed. There is still a chance to get one of 50,000 codes tomorrow starting at 12 p.m. Fans also get a chance to win a $1 million sweepstakes. With more than 1.34 billion possible burrito combinations at Chipotle, Burrito Vault shines a light on the versatility of Chipotle’s customizable menu, made with more than 53 real fresh ingredients and no artificial flavors, colors or additives. GB Event GamesBeat Summit Call for Speakers We’re thrilled to open …

How a viral  burrito explains inflation in the US | Food

How a viral $22 burrito explains inflation in the US | Food

Ricardo Lopez’s taqueria is famous for a melt-in-your-mouth birria recipe that takes three days to prepare. Every week, hundreds of customers flock to La Vaca Birria in San Francisco’s Mission District for a taste of the slow-braised beef served over rice and beans or tucked into a crispy taco with a side of rich dipping broth. Lopez recently hiked the price of his signature birria burrito to $22, an eye-popping figure even in the pricey city. The move rankled some customers, with one posting a scathing review that expressed disbelief at how the burrito’s price had doubled from $11 just two years ago. In a detailed response that quickly went viral, Lopez argued that the price tag was justified due to the runaway costs of ingredients such as beef and onion, as well as rising labor costs. His plea felt like a microcosm of the pain experienced by restaurant owners across the US as food prices remain stubbornly high despite cooling inflation. Many items have yet to return to pre-pandemic prices, leaving small food businesses …

Supermarkets are more than stores

Supermarkets are more than stores

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. “I don’t remember my first visit to Central Park or the Metropolitan Museum of Art, but I do remember my first trip to Fairway,” Bianca Bosker wrote in 2020 of the grocery store in New York City. She continued: My grandmother, who had been forced to flee her home in what was then Yugoslavia during World War II, had spent nearly two decades as a stateless person … Fairway, to her, was a place of surreal abundance. She could roll her black-metal grocery cart down the hill and roll it back up stuffed with old- and new-country fare: an Entenmann’s Danish ring, Kraš Napolitanke, Thomas’ English Muffins, Hungarian salami, panettone, hot dogs, ajvar, cornflakes. And the deals! She’d sit me down at the kitchen table and, beaming, haul out new brands of wafer cookies to marvel at how little …

A Robot’s Nightmare Is a Burrito Full of Guac

A Robot’s Nightmare Is a Burrito Full of Guac

Welcome to the future: A robot can now prepare your favorite Chipotle order. Just as long as you don’t want a burrito, taco, or quesadilla. The robot cannot handle those. Your order must be a burrito bowl or salad, and it must be placed online. Then and only then—and once the robot makes it out of testing at the Chipotle Cultivate Center in Irvine, California—your queso-covered barbacoa bowl might soon be assembled by the chain’s new “automated digital makeline.” Announced on Tuesday, the result of a collaboration between Chipotle and the automation company Hyphen looks like a standard stainless-steel Chipotle counter, burrito components arrayed on top. But inside, just above knee level, is a robotic assembly line that can prepare to-go bowls and salads from start to finish. A video from Chipotle shows a bowl pivoting through the machine, positioning itself below specified ingredients. White rice tumbles in, some grains scattering about. Later, a cascade of corn. At the end, a bowl ascends from the machine, complete, as an employee folds a burrito and wraps …