All posts tagged: Bumble

‘A lot of effort to get one date’: Bumble app makes women’s first move easier | Dating

‘A lot of effort to get one date’: Bumble app makes women’s first move easier | Dating

“In the end it was the data that killed me,” says Penny* about her decision to leave the dating app Bumble. If she opened the app she might receive 100 likes, 25% of which she might be interested in. She would look at their profiles and write individualised messages; a few would respond, perhaps one would result in a date. “That’s a lot of effort to get one date,” she says. “It’s exhausting.” Bumble, billed as the feminist Tinder when it launched in 2014, this week announced it was taking action to relieve the administrative burden on its female users. It has given them the option of firing off a short pre-written question to potential dates, rather than a carefully crafted missive, after 70% of its female users said they were becoming burnt out. While it is not ditching the requirement for women to make the first move, its female users can now send a template question such as “What book or film changed the way you think?”, using the site’s Opening Moves feature. “We …

Bumble is making a highly anticipated change to one of its signature features

Bumble is making a highly anticipated change to one of its signature features

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Popular dating app Bumble is making a highly anticipated change to one of its features. Since its launch, women on Bumble have been required to message their male matches within 24 hours, in order to get the online conversation up and running. For women who are seeking those of the same gender or people who are non-binary, either person has 24 hours to message first. However, now Bumble is offering a new feature that will give men the nudge to start messaging the women they match with first. With the feature, “opening moves,” female users can now pick a prompt to send to men to respond to, in order to initiate the conversation. Speaking toCNN, the CEO of Bumble, Lidiane Jones said that the goal of the redesign is to help the wide variety of people on the dating app form …

Bumble Tells Women They No Longer Have to Make the First Move

Bumble Tells Women They No Longer Have to Make the First Move

As the sheen on dating apps dulls, more Americans are reporting bad experiences on them. Frustrated by bots, subscription costs and high effort-to-reward ratios, Gen Z is fleeing the apps in hope of real-life meet-cutes. Earlier this year, “Bustle” declared that dating apps are in their “flop era.” Not all of the apps are taking this backlash without a fight. On Tuesday, after months of internal shake-ups and stock market woes, Bumble took a shot at winning back hearts and minds with a redesign, which includes a break with the app’s requirement that women make the first move. A new feature, which the company has called “Opening Moves,” allows women to place on their profiles a question, like “What is your dream vacation?,” to which men who match can respond. (In nonbinary and same-gender matches, both sides can include these prompts.) The shift is a major one for Bumble. Until now, a man who matched with a woman on the app had to wait for her to message him. If she did not initiate a …

Bumble’s new CEO talks about her critical mission: to spice things up at the company

Bumble’s new CEO talks about her critical mission: to spice things up at the company

Since Bumble’s blockbuster IPO at the height of the pandemic, investors’ ardor with the dating service has cooled. At least, Bumble’s shares trade at roughly $11 per share right now, a far cry from the $76 where they ended on its first day as a public company in February 2021. Of course, investors are fickle, which is a challenge for nearly every publicly traded company. The bigger concern for Bumble is user fatigue. People aren’t downloading dating apps as enthusiastically as they once were, which means less subscription revenue. Younger people in particular are gravitating to other platforms to find love, including TikTok, Snapchat and even Discord. Now, it’s Lidiane Jones’s job to reverse these trends. It’s a tall order, and one faced by numerous CEOs who’ve been tasked with rescuing outfits from their post-pandemic doldrums: in publishing, in retail and in the automotive industry, among other sectors. The outcome is far from certain, of course. But Jones, who was recruited to Bumble in January from Slack — where she was also tasked with leading a …

CONSENT Act introduced with Bumble endorsement

CONSENT Act introduced with Bumble endorsement

Dating app Bumble has endorsed the CONSENT Act, a federal cyberflashing bill in the U.S. Cyberflashing is sending nude images without consent. In a 2021 survey of nearly 1,800 respondents in England and Wales, 48 percent of adults 18-24 said they received a sexual photo they didn’t ask for. The CONSENT Act (Curbing Online Non-consensual Sexually Explicit Nudity Transfers), if passed, would provide legal recourse against individuals who knowingly cyberflashed, whether they used photos altered digitally (like with AI) or not, according to an email Bumble sent to Mashable. Further, the bill would provide compensatory damages and safeguards for the privacy of minors (by allowing a legal guardian to bring about civil action on their behalf, and allowing them to be referred to by their initials). SEE ALSO: Bumble launches AI tool to weed out scams and fake profiles The CONSENT Act is bipartisan and bicameral, introduced by Representatives Jennifer McClellan (D-VA-04) and Nathaniel Moran (R-TX-01) and Senators Brian Schatz (D-HI) and Steve Daines (R-MT). Mashable After Dark For years, Bumble has campaigned for cyberflashing …

Bumble rethinking women ‘making the first move’ on the app

Bumble rethinking women ‘making the first move’ on the app

Stay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletter Stay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletter Bumble is rethinking its rule to have women “making the first move” on the app. In an interview with Fortune, Bumble’s new CEO, Lidiane Jones, said she is reconsidering having women initiate interaction on the app. After Bumble’s founder, Whitney Wolfe Herd, stepped down as CEO at the start of the year, Jones took on the mantle and continued Wolfe Herd’s research into alternate options that could improve upon the company’s signature feature. While noting that women making the first move has “obviously been our signature”, Jones explained to the outlet that “it feels like a burden for a subset of our customers today”. The reconsideration of the option began under Wolfe Herd’s watchful eye. However, Bumble now plans on testing several different options that will be ready for when the app relaunches in the second quarter of 2024. Some options reportedly include …

Bumble lost a third of its Texas workforce after state passed restrictive ‘Heartbeat Act’ abortion bill

Bumble lost a third of its Texas workforce after state passed restrictive ‘Heartbeat Act’ abortion bill

Bumble has lost a third of its Texas workforce in the months since the state passed the controversial abortion SB 8 (Senate Bill 8), also known as the Texas Heartbeat Act, over a year ago. This new data point was shared by Bumble’s Interim General Counsel, Elizabeth Monteleone, speaking on a panel this afternoon at the SXSW conference in Austin, Texas. The panel focused on the “healthcare crisis in Post-Roe America” and featured women who had both sued and spoken out about the need to have doctors, not politicians, involved in their healthcare decisions. What’s more, Monteleone noted that Bumble is no longer requiring employees to join the business in its Austin location, even though the dating app maker is headquartered there. “We are a remote-first company. We’ve supported employees who’ve chosen to move out of state,” Monteleone added. “We — since SB 8 — have seen a reduction in our Texas workforce by about a third. Those employees are choosing to move elsewhere,” she told the audience at the event. “There are a variety …

Apple cancels its car, Google’s AI goes awry and Bumble stumbles

Apple cancels its car, Google’s AI goes awry and Bumble stumbles

Hello, folks, welcome to Week in Review (WiR), TechCrunch’s newsletter covering noteworthy happenings in the tech industry. This week, investment firm KKR announced that it would acquire VMware’s end-user computing business from Broadcom for $4 billion. As Ron explains, that business included VMware Workspace One and VMware Horizon — two remote desktop apps that had been part of VMware’s family of products. Elsewhere, Mistral, the French AI startup, launched a new model to rival OpenAI’s GPT-4 — and its own cheekily named chatbot dubbed Le Chat. The releases were timed with a Microsoft partnership to provide Mistral models to Microsoft’s Azure customers — and a minority investment ($16 million) from Microsoft in Mistral. Lots else happened. We recap it all in this edition of WiR — but first, a reminder to sign up to receive the WiR newsletter in your inbox every Saturday. Also — TC was in Los Angeles just last night for our latest StrictlyVC event. Signal President Meredith Whittaker, Waymo Co-CEO Tekedra Mawakana, rabbit CEO and Co-Founder Jesse Lyu, Founders Fund Partner Trae Stephens and Lightspeed Ventures partner Faraz Fatemi joined …

Bumble cuts ~350 employees as dating apps face a reckoning

Bumble cuts ~350 employees as dating apps face a reckoning

Bumble, a once-powerful force in online dating, is facing a reckoning. The company posted weak Q4 2023 results today showing a $32 million net loss and $273.6 million in revenue. While up from the same period a year ago, earnings came in below Wall Street expectations and were paired with a disappointing Q1 2024 forecast — sending Bumble’s stock tumbling ~10% in after-hours trading. Bumble’s taking drastic action to stem the bleeding. CEO Lidiane Jones announced that 37% of Bumble’s workforce, or about 350 employees, would be let go, and that Bumble would embark on an app overhaul targeted at reviving growth. The near-term product roadmap will focus on AI and enhanced safety measures, Jones said, as well as features designed to appeal to younger audiences. “We believe these actions will strengthen our foundational capabilities and enable us to continue delivering new and engaging user experiences that create healthy and equitable relationships,” Jones said during a call on today’s earnings. “We have a lot of users today that love the paradigm of the online dating …

What does banter really mean on Tinder, Hinge, Bumble bios?

What does banter really mean on Tinder, Hinge, Bumble bios?

“Looking for banter!” It’s a dating app standard, among the Billboard Hot 100 of bio banality. Along with a passion for food, travel, plants and “The Office” (yes, still), the ability to banter, whatever that may mean, has become a common prerequisite for earning someone’s swipe right. The number of U.S. Tinder users who listed “banter” on their profiles has grown by nearly 7% since 2022, with the word appearing significantly more often in bios of men who are 33 or older than women of the same age, according to Tinder spokesperson Tomas Iriarte Reyes. Countless articles provide prompts and advice on how to amp up the banter on dating apps. Reddit threads help introverts banter like the pros or suggest ways one can boost a conversation’s banter quotient. The fictional dating app in Apple TV’s “Ted Lasso” is even called Bantr. But what is banter really? And what is it good for? Sex educator Shan Boodram, Bumble’s resident sex and relationships expert and workshop facilitator on Netflix’s UK-based dating show “Too Hot to Handle,” …