All posts tagged: associate director of industry intelligence

‘Plant-Based’ Peanut Butter … And Shampoo … And Booze

‘Plant-Based’ Peanut Butter … And Shampoo … And Booze

Several years ago, I made a New Year’s resolution to eat more plants. Doing so, I assumed, would be better for my health, for animals, and for the planet. Besides, it would be easy: The rise of plant-based meat alternatives, offered by companies such as Impossible Meat and Beyond Meat, made it a breeze to eat less meat but still satisfy the occasional carnivorous urge. I could have my burger and eat it too. Or so I thought. Meat alternatives, I found, cost more than their conventional counterparts and are made with complicated ingredients that raise doubts about their healthiness—and even then, taste just okay. Other people have had similar concerns, part of the reason the popularity of those products has declined in recent years to such a degree that Beyond Meat is reportedly now in “survival mode.” But beyond the meat aisle, the “plant-based” label lives on in virtually every food product imaginable: instant ramen, boxed mac and cheese, Kraft singles, KitKat bars, even queso. You can now buy plant-based peanut butter. You can …