All posts tagged: Artie

Threads as a gaming hub? Zynga founder-backed Artie is counting on it

Threads as a gaming hub? Zynga founder-backed Artie is counting on it

Meta’s Threads has become a household name shortly after its debut earlier this month. Within a week of its launch, it attracted over 100 million users worldwide. The platform also recently achieved one-fifth of Twitter’s weekly active user base globally. Now, a startup named Artie is exploring new possibilities for the Twitter alternative by bringing gaming to the platform. The Los Angeles-based startup, which counts Zynga founder Mark Pincus, former TikTok CEO Kevin Mayer and Winklevoss twins (Cameron Winklevoss and Tyler Winklevoss) among its investors, is looking to bring “app-quality” games to Threads and other modern social media platforms. Initially, the startup planned to offer games on the web browser, but that plan has evolved — with Threads becoming its primary focus. Artie’s approach is similar to how Facebook users previously got Zynga’s FarmVille and Words with Friends. Nonetheless, the startup wants to make it specific for mobile users and leverage advancements such as 5G networks, faster GPUs and cloud technologies to deliver a fresh gaming experience to a young audience. “What makes Threads really …

Artie sidesteps the app stores by putting high-quality games in your browser

Artie sidesteps the app stores by putting high-quality games in your browser

When you play a game, how do you play it? Monopoly or Settlers of Catan around the dining table? Mario Kart on your Nintendo Switch? Assassin’s Creed on your Xbox? Among Us on your phone? Usually, they are games with a physical form, a console or an app. Artie is gearing up to shake up the games industry with another option, bringing high-end games back to the browser. The advantages are obvious: No apps to download, and you can launch straight into a game from a link-in-bio, whether from TikTok, Instagram or, well, wherever you can find links. Also: Sidestepping the apps means not paying Apple the in-app purchase finder’s fee for transactions. “We realized that with 5G, device maturity and the GPUs we could access through the browser, you don’t actually need to download a game to run a high-quality game anymore,” explains Ryan Horrigan, Artie’s co-founder and CEO, in an interview with TechCrunch. “We thought, is there a way to do something that isn’t pure client side… is there a way we can …