Prada Opens Double Club Los Angeles Pop-Up Nightclub in L.A.
As fashion companies descend on Los Angles for Oscar Week — to throw cocktail parties and mount brand activations — Prada is offering something different. For the next two nights, the Italian luxury house has paired with German artist Carsten Höller to create an ephemeral nightclub located inside a massive warehouse in downtown Los Angeles. Dubbed The Double Club Los Angeles, Prada’s pop-up runs for two nights (March 7 and 8) as a private installation-slash-club before opening to the public on March 9 and 10 (Oscars day). Inside the cavernous space, there are multiple bars, a large brightly-lit central performance stage covered in multi-colored bulbs and three vintage amusement park rides including a carousel, a swing ride, and one called the Silver Streak that takes riders in circles at a fairly fast clip. The whole shebang is being presented in partnership with Luna Luna, the vintage circa 1987 art amusement park featuring a Jean-Michel Basquiat Ferris wheel, Keith Haring carousel and Salvador Dali hall of mirrors that’s on display a few hundred yards away in …