All posts tagged: advertisers

Google introduces advanced AI capabilities to advertisers through Gemini integration

Google introduces advanced AI capabilities to advertisers through Gemini integration

Google announced on Thursday its plans to enhance its advertising products with the integration of its Gemini artificial intelligence models, aiming to offer advanced AI capabilities to a broader range of its customers. According to a Reuters report, this move is part of Google’s broader strategy to incorporate generative AI technology, capable of producing text and realistic images, into more of its services. Following the announcement that Gemini would be applied to Google’s enterprise tools, the tech giant revealed that the AI model would also augment Performance Max, a product designed to optimize ad placements across Google’s platforms, including email, search, and YouTube. In an effort to make advertising more efficient and creative, Google introduced AI tools within Performance Max last November, enabling the automatic generation of images and text for ads. With the integration of Gemini, advertisers will now have the ability to create more engaging ads with extended headlines of up to 90 characters, a significant increase from the previous limit of 30 characters. Additionally, Google’s image generation tool will be enhanced with …

X struggling to win advertisers back after Elon Musk’s profane outburst | Elon Musk

Major advertisers like Disney, IBM and Apple are still withholding ad dollars from Elon Musk’s X two weeks after its owner endorsed an antisemitic tweet and two days after he launched an expletive-laden tirade to describe his feelings about the pull back. Marketing agencies are pulling back from it as well. In response, X has said it plans to attract smaller and medium-sized businesses to prop up its income. “Small and medium businesses are a very significant engine that we have definitely underplayed for a long time,” a statement given by the company to the Financial Times on Friday reads. “It [was] always part of the plan – now we will go even further with it.” Last month, some of the world’s most recognizable brands halted spending on X following his endorsement of the post, and on Wednesday Musk told the boycotters to “go fuck” themselves and accused them of “blackmail” by withholding advertising to try to pressure him into greater content moderation. At the New York Times’ DealBook event, Musk vowed, “I will certainly …

X says it will chase SMB ad dollars after Musk’s ‘go f*** yourself’ comments to fleeing advertisers

X says it will chase SMB ad dollars after Musk’s ‘go f*** yourself’ comments to fleeing advertisers

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go fuck themselves during an interview at the New York Times DealBook Summit earlier this week. But while the FT paints a picture of a bright future for X, where catering to SMBs was always the goal, Musk himself warned only days ago that the loss of big advertisers would spell the end of X. Speaking at the event, Musk told interviewer Andrew Ross Sorkin “What this advertising boycott is going to do is it’s going to kill the company,” he said with a small nod to the audience. “And what the whole world will know is that those advertisers killed the company and we will document it in great detail.” That’s a different story than the one emerging today where a company representative informed the FT that “small and medium businesses are a very …

X CEO Linda Yaccarino publicly backs Musk after he says ‘f*ck yourself’ to advertisers

X CEO Linda Yaccarino publicly backs Musk after he says ‘f*ck yourself’ to advertisers

X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go fuck yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit. Musk, who in recent days has endorsed antisemitic content on the platform alongside other conspiracy theories, like the debunked Pizzagate, has threatened lawsuits against Media Matters, the Center for Countering Digital Hate, and the Anti-Defamation League, claiming their reports are scaring advertisers off the platform. In yesterday’s interview, Musk offered an apology for his recent actions, saying he “handed a loaded gun to those who hate me,” and that he was “quite sorry.” He also later referred to his antisemitic post as “one of the most foolish — if not the most foolish — thing I’ve done on the platform.” His X post, combined with reports that advertiser content was appearing next to hate speech, including antisemitic content, has led to a significant advertiser exodus that has seen big-name brands including Apple, Disney, Comcast, IBM, and others leaving the platform. Paris Hilton’s 11:11 Media deal …

Elon Musk hurls defiant, profanity-laced retort at fleeing advertisers | Elon Musk

Elon Musk has issued a defiant and profanity-laced message for the advertisers who pulled money from X in recent weeks amid a backlash over his endorsement of an antisemitic tweet and reports of increased hate speech on the platform. Video of the interview, which was widely circulated, showed that Musk said, “Don’t advertise,” on Wednesday during an on-stage interview at an event in New York. “If someone’s going to try to blackmail me with advertising, blackmail me with money, go fuck yourself.” Musk’s combative remarks came as part of the New York Times’ DealBook Summit. Moments before, the CEO had offered a moment of contrition for his 15 November tweet that endorsed an antisemitic post on X. He said it had been perhaps his worst post in his history of messages that included many “foolish” ones – including a 2018 tweet that cost him $40m in fines from the US Securities and Exchange Commission. Musk’s brief apology was followed by his characteristic antagonism. During the interview he bristled at the accusation of antisemitism and said …

Elon Musk says ‘go fuck yourself’ to advertisers leaving X

Elon Musk says ‘go fuck yourself’ to advertisers leaving X

Your move, Linda. Elon Musk said “go fuck yourself” to advertisers who recently paused spending on X after he endorsed an antisemitic conspiracy theory on the platform. On stage at the DealBook conference, Andrew Ross Sorkin asked the X owner about these pauses in advertising. Musk replied, “Don’t advertise.” “You don’t want them to advertise?” Sorkin replied. “If somebody’s going to try to blackmail me with advertising, blackmail me with money? Go fuck yourself,” Musk said. “Go. Fuck. Yourself. Is that clear?” He then waved to the audience and said, “Hey, Bob,” referring to Disney CEO Bob Iger, who was also at the event. Needless to say, it’s not an encouraging message for advertisers who are deciding whether or not to continue giving the platform their ad dollars. And it seems contrary to the strategy of bringing in an advertising industry bigwig like Linda Yaccarino as CEO. “What this advertising boycott is going to do is kill the company,” Musk continued. “And the whole world will know that those advertisers killed the company, and we …

Apple, Disney, Comcast among X advertisers pausing spending after Musk endorsed antisemitic post

Apple, Disney, Comcast among X advertisers pausing spending after Musk endorsed antisemitic post

After X owner Elon Musk amplified antisemitic conspiracy theories on the platform, numerous high-profile advertisers have paused their spending on the platform formerly known as Twitter. Since Friday, per various news reports, the following advertisers have paused their spending on X advertisements: Apple Comcast/NBCUniversal Disney Warner Bros. Discovery IBM Paramount Global Lionsgate European Commission Per research from the Center for Countering Digital Hate, X has failed to moderate hate speech on its platform that promotes antisemitic conspiracies, praises Hitler and dehumanizes Muslims and Palestinians. But X isn’t just keeping these posts up; its owner, Elon Musk, is fanning the flames of such hatred. In a particularly egregious incident last week, Musk replied, “You have said the actual truth” to a post that echoed the same violent antisemitic conspiracy theory that was espoused by the killer from the 2018 Tree of Life synagogue attack. Media Matters for America, a left-leaning media watchdog, published a separate report last week, showing how ads from companies like Apple, IBM, Bravo, Oracle and Xfinity have appeared next to posts that praise …

Elon Musk to file ‘thermonuclear lawsuit’ as advertisers desert X | X

Elon Musk has said he will be filing a “thermonuclear lawsuit” against Media Matters and others, after major US companies paused their adverts on his social media site over concerns about antisemitism. The media watchdog Media Matters said earlier this week that it found corporate advertisements by IBM, Apple, Oracle and Comcast’s Xfinity were being placed alongside antisemitic content, including that praising Adolf Hitler and the Nazis. It led to a number of big names in technology and media announcing they would be withdrawing their advertising. It also included Warner Brothers, Paramount and Disney. “The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company,” Musk said in a post on X, formerly known as Twitter. Musk on Wednesday agreed with a post on X that falsely claimed Jewish people were stoking hatred against white people, saying the user, who referenced the “great replacement” conspiracy theory, was speaking “the actual truth”. “This week Media Matters for …

Google launches generative AI tools for product imagery to U.S. advertisers

Google launches generative AI tools for product imagery to U.S. advertisers

Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S. Via the new, AI-powered Product Studio, merchants will be able to leverage text-to-image AI capabilities to create new product imagery for free, simply by typing in a prompt of the image they want to use. The feature can be used for simple tasks, like changing the color of the background behind the product images or making the background a solid color. Or it could be used for something more advanced, like requesting a product be shown in a particular scene. For example, when the company first announced the feature in May, it suggested a skincare company could request seasonal imagery by typing something like a product that was “surrounded by peaches with tropical plants in the background.” Now that same company could request something winter-related, like the product “sitting on snow surrounded by pine branches or pinecones.” Image Credits: Google The generative AI model can also help to …

Amazon’s new generative AI tool lets advertisers enhance product images

Amazon’s new generative AI tool lets advertisers enhance product images

Amazon is rolling out a new AI image generation tool for advertisers to generate backgrounds based on product descriptions and themes. Amazon is currently beta testing the tool with select advertisers and will expand availability “over time,” the company says. To use the tool, advertisers upload a photo, type an image description describing a background they want, select a theme and then click “Generate.” Advertisers can also refine the image by entering another text prompt. Then, it allows them to test multiple versions in order to optimize performance. The e-commerce giant uses an image of a toaster as an example, featuring a kitchen table decorated for autumn adorned with fall leaves and a bright orange pumpkin. The beta tool isn’t perfect, obviously. You may notice that the image also features a not-so-normal fork in the lower-right corner. The backdrop looks convincing enough, though. Image Credits: Amazon Many brands are beginning to look to generative AI to help simplify the process of creating an ad—which can be costly and time-consuming. Even large companies like Nestle and …