Box began life almost 20 years ago in a dorm room at USC when Aaron Levie conceived of an online file storage and sharing system. A few years later, Levie’s original idea was becoming commoditized, and he switched gears to enterprise content management in the cloud. It was a radical notion at the time in an industry that was dominated by on-prem giants like Microsoft, EMC, IBM and OpenText. Traditional enterprise content management, whether on prem or in the cloud, has involved storing, managing, securing and governing unstructured content. This has always been more difficult to handle than data sitting in neat columns and rows in a database. Today, the industry is changing once more, and Box is again working to position itself on the forefront of that shift. Levie has always had a knack for seeing where the puck is going, and his company is embracing the software shift toward AI and workflow automation. Last year, Box bought Crooze, a small company that specializes in workflow automation and metadata management with integrations into Box, …