People have been taking to social media to complain about the cost of 99p Flakes – but the name of the ice cream isn’t actually anything to do with the price. Back in the good old days, you could get a cone filled with soft serve ice cream, sweet sauce and a chocolate flake for less than a quid. But nowadays, you’d be lucky to find one for less than £2. On X, one commenter lamented: “It’s summer time, it’s 1999, and you’ve just reached the ice cream van with a round pound coin for a Mr Whippy with a Flake and red sauce. You’re handed 1p change, and life is good – well, it was back then. That’s all changed now and ice cream vans this summer have been seen charging everything from £2.50 to as much as £5 for a single 99 Flake. Cozzie livs, innit?” And another said: “Cost of living crisis is making we wonder what mad price a 99 Flake is going to be this year. £2.50? £4? £5.99? Right …