All posts tagged: 13.2M

Lavender lands .2M for its AI-powered email marketing engine

Lavender lands $13.2M for its AI-powered email marketing engine

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. With a week of funding left, Allred and Ballance pivoted, repackaging their tech to work in Gmail in what they thought would be a brief detour to Sorter’s launch. But users liked the repackaged product — and so did investors. So Sorter became Lavender, an AI-powered sale email coaching platform. Lavender integrates with email providers to serve up context on a sales prospect and suggest ways to optimize the message to get a reply. Showing that there’s money in the idea, the company today announced that it raised $13.2 million across a Series A round led Norwest Venture Partners with participation from Signia Venture Partners and a seed round led by Signia with contributions from CapitalX, Position Ventures and various angel investors. “By combining deep learning on email data with communication and behavioral psychology, Lavender’s AI writing assistant …