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I’m a Fashion Writer, here’s everything I learnt at my first London Fashion Week

I’m a Fashion Writer, here’s everything I learnt at my first London Fashion Week
I’m a Fashion Writer, here’s everything I learnt at my first London Fashion Week


As I ascended on the escalator from Moorgate underground station stood behind a girl wearing a frothy electric-green tulle dress adorned with gaudy white ribbons, I somehow felt settled that I was heading in the right direction for Edward Crutchley’s Winter 2024 show. 

My first experience of London Fashion Week was a riotous affair. From dashing between shows to slipping into guestlist-only parties and studying cowboy hats and latex on the runway, I soon came to realise why the bi-annual event is such an adrenaline-fuelled highlight for the style set.

Here, read everything I saw – and was stunned by – at London Fashion Week 2024.

What I saw on the runway

Things kicked off on Friday with Edward Crutchley‘s show, with an intimate runway built beneath the ornate chandeliers at Ironmongers’ Hall.

© WWD
Cowboy hats were crafted by royal-favourite milliner, Stephen Jones

I had heard that Crutchley’s shows were somewhat of a spectacle, but I was wildly underprepared for the ultra-exaggerated silhouettes and bondage-clad cowboys that descended onto the catwalk.

Model walks the runway at Edward Crutchley RTW Fall 2024 as part of London Ready to Wear Fashion Week held at Ironmongers Hall on February 16, 2024 in London, England.© Jeff Spicer
Exaggerated silhouettes and AI-printed fabrics reigned supreme at the Edward Crutchley RTW Fall 2024 show

From tapestry techniques to tiny sunglasses, AI-made embroidery and Western hats crafted by royal-favourite milliner, Stephen Jones, it couldn’t be clearer that maximalism is here to stay.      

Sustainability reigned supreme at Patrick McDowell‘s A/W 24 show on Saturday night; the Liverpool native works solely with recycled and sustainable materials.

A model wears a symbol-adorned dress at the Patrick McDowell x Guildhall School of Music & Drama AW24 Fashion Show© Dave Benett
A model wears a symbol-adorned dress at the Patrick McDowell x Guildhall School of Music & Drama AW24 Fashion Show

I took my seat at Guildhall School of Music & Drama for ‘Orpheus’ Ball’ amongst a fleet of fashionable show-goers and was blown away by the dazzling performance before me. In preparation for the show, McDowell delved into the Guildhall costume archive,  reinterpreting the dressing etiqutte of composers, and paying homage to historic codes of dress. 

Patrick McDowell's design philosophy remains true to sustainable practice© Dave Benett
Patrick McDowell’s design philosophy remains true to sustainable practice

Think repurposed violins as corsets, sheet music hand-printed onto TENCEL fabric and brass cymbals deconstructed for the catwalk. I was mesmerised.

Moving swiftly on to Sunday, Sinead Gorey‘s A/W 24 collection paid homage to the punky, iPod baring, tartan rocking teens of the noughties. Everything down to the concealer lips and over-plucked brows of the 2000s were given a renaissance as models strutted down the catwalk at Heaven nightclub.

Jayda G attends the Sinead Gorey AW24 show during London Fashion Week February 2024 at Heaven© Dave Benett
Jayda G attends the Sinead Gorey AW24 show during London Fashion Week February 2024 at Heaven

19-year-old me would queue for hours in the cold in the hopes of being let into Heaven nightclub for a night of pop nostalgia and dance anthems, and yet here I was, joining the snaking queue of London’s best-dressed creatives waiting to watch Sinead Gorey’s pop punk runway show closed by the city’s beloved drag queen Bimini Bon Boulash. Fashion works in mysterious ways.

A model walks the runway at the Helen Anthony show© Eamonn M. McCormack
A model walks the runway at the Helen Anthony show

I later dashed swiftly to the Kimpton Fitzroy, where Helen Anthony‘s ready-to-wear collection was a healthy hit of dopamine dressing with romantic red tones, canary yellow and forest green taking centre stage.

What I saw from London’s best street style

Off the catwalk, show-goers brought their fashion A-game to the city’s streets. I always knew London Fashion Week was a chance for sartorial mavens and style influencers to showcase their best looks, but I really had no preconception of just how seriously Fashion Week dressing is taken.

I played it safe for my first show in vintage loafers, a silky brown skirt and an oversized blazer hastily snatched from my dad’s wardrobe, but after spying feather-adorned jackets, crochet hoods and fluffy moon boots on London’s streets, I knew I could have gone a lot more wild with my look.

I layered with a vintage blazer to spectate my first London Fashion Week show© Christian Vierig
I layered with a vintage blazer to spectate my first London Fashion Week show

Londoners have fallen in love with layering this season. From contrasting textures to differing tones, layers, layers and more layers was the secret antidote to getting papped this week. 

Bimini Bon Boulash was the queen of the catwalk and of street style at London Fashion Week© WWD
Bimini Bon Boulash was the queen of the catwalk and of street style at London Fashion Week

I have since developed an obsession for red tights and matching Mary Jane pumps after seeing about 1 in 5 It-girls going rogue with ruby-toned hosiery. 

Red tights were everywhere in London this week© Christian Vierig
Red tights were everywhere in London this week

If Fashion Week has taught me anything, it’s to never be without your sunglasses. Be it tiny Y2K specs, vintage aviators or a sleek designer pair, adding a pair of shades is an absolute must for perfecting any Fashion Week look.  

 Rosana Lai wears brown dress, teddy bag outside Emilia Wickstead during London Fashion Week © Christian Vierig
Sunglasses are an essential LFW accessory

While I may have been far from the A-listers gracing the front row, (though I did brush shoulders with Andrew Scott in Mayfair), my seat at several shows in LFW’s 40th anniversary schedule was enough to make teenage me internally scream. London Fashion Week, see you in September.



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