Paramount’s Bob Marley: One Love delivered a huge $50 million-plus domestic opening over the six-day Valentine’s Day-Presidents Day corridor, enough to crush Madame Web‘s $25.8 million start, a record worst for Sony’s superhero adventures.
Estimates show One Love racking in an estimated $51.1 million for the six days domestically, including $33.2 million for the four-day Presidents Day weekend and a record $14 million on Valentine’s Day (rival studios say the decision to go out on sweetheart’s day day was a smart choice in building momentum). The movie’s weekend debut is on par with the starts of such musical biopics as Rocketman or Elvis, and did almost double the business it was tracking to do. (Grosses could shift once weekend actuals are issued Tuesday morning following the Monday holiday.)
Overseas, One Love earned an impressive $29 million for a global launch of $80 million against a $70 million budget. The film opened at No. 1 in 13 markets and set new opening day records for a music biopic in the U.K., France and other territories. In Jamaica, the film set the record for the biggest film opening of all time.
One Love director Reinaldo Marcus Green’s depiction of the iconic Jamaican musician and Rastafarian stars newcomer Kingsley Ben-Adir. It chronicles Marley making his 1977 album Exodus and the events of the next several years, including an assassination attempt and his belief that music could heal his nation in its post-colonial era. The movie’s producers include Marley’s children Ziggy and Cedella, and his wife, Rita.
Filmmaker Ziggy Marley said in a statement: “My family and I are honored with the amazing response to Bob Marley: One Love. Like my father’s music, this movie is meant for the people and his message of peace, love and unity is clearly connecting with audiences around the world. We thank the people for embracing this film and in so doing helping to highlight the message of one love.”
The biopic is playing to an ethnically diverse audience; Black moviegoers made up 40 percent of Friday ticket buyers, followed by Latinos (25 percent), Caucasians (23 percent), Asians (5 percent) and Native Americans/Others (7 percent), according to PostTrak. Females made up 56 percent of the audience.
Sony’s Madame Web $25.8 opening includes a four-day gross of $17.6 million. Either way, it is the worst start for a Sony film featuring Spide-Man related characters (the Dakota Johnson-starring film is not considered part of the Marvel Cinematic Universe). Madame Web got bashed by critics and audiences alike. Its ranking on Rotten Tomatoes hovers around 13 percent, while moviegoers slapped it with a C+ CinemaScore.
In past years, a superhero pic would generally be the safe bet to win a marquee holiday weekend, but times have changed as both DC and Marvel Studios regroup after a number of box office setbacks. Now, Sony is facing its own dilemma in regard to the Spider-Man universe of Marvel characters it controls, such as Venom and Morbius. The movie studio, under Tom Rothman’s tutelage, has spent far less on superhero fare than its rivals. Madame Web reportedly cost $80 million to make after production and tax incentives, although sources outside the studio say it cost $115 million or more.
While the Venom movies have been considered a win, Morbius was also something of a bust. That film, released in 2022, opened to $39 million on its way to grossing $167 million. With Madam Web, Sony was proud to offer a female-fronted superhero film; femmes made up 46 percent or so of the audience, according to preliminary polling data.
Other weekend highlights: Fathom’s special theatrical offering of The Chosen: Season 4, Episodes 4-6 came in at No. 5 with an estimated $3.2 million for Friday through Sunday, putting its domestic total at nearly $20 million.
And, in a notable milestone, Warner Bros.’ Timothée Chalamet-led musical Wonka danced past the $600 million mark globally.
Feb. 18, 7:30 am: Updated with revised estimates. Final estimates for Presidents Day weekend will be issued Monday.
This story was originally published Feb. 17 at 8:46 am.